Welcome to ZenUnwired; a blog dedicated to tracking developments in technology and strategy, and to deciphering the impact of these developments on wired and wireless ISP's, device manufacturers, OS and application developers, and most importantly - you.

Friday, May 2, 2014

Corporate Karma: Strategy Is Not About Crushing the Competition

Karma (Sanskritकर्म) means action, work or deed; it also refers to the principle of causality where intent and actions of an individual influence the future of that individual. Good intent and good deed contribute to good karma and future happiness, while bad intent and bad deed contribute to bad karma and future suffering.

Does 'Karma' then extend to companies? I would like to think so. I found the clarity of thought in this post by Ken Favaro extremely refreshing. Here's the key take-away:

"..... Business is not war or sport. Strategy in business is different than strategy in war and sport. It’s not about competitors. It’s about the customer, your value proposition, and the capabilities you need to deliver it better than anyone else. It’s that simple—and that difficult."

In other words, instead of spending time trying to crush/defeat the competition, companies will be better served (financially) by building/extending their capabilities, and then using these capabilities to deliver superior value to their customers.

Sometimes such simple and obvious truths aren't evident, even to great leaders.