- The general economic malaise
- Launch of aggressive pricing plans by new players (E.g.: Tata DoComo's 'Paise Per Second' plans)
- Mathematical calculations - steady net adds (numerator) over a burgeoning subscriber base (denominator)
The wireless market in the US was in a similar growth phase until a couple of years ago. Market saturation has come quickly and wireless operators have had to change their market strategies from acquisition-based to retention-based fairly quickly. Given these trends, it seems like the Indian market is headed in this direction more quickly than anyone has anticipated.